How better media quality metrics are reshaping the attention economy.
About
A Must‑Attend Event for Media Innovators
Join Adelaide and industry leaders to explore the latest advancements reshaping the attention economy.
Tuesday, November 12, 2024
8:30 am–5:00 pm
Dotdash Meredith Events Center
225 Liberty St, New York, NY 10281
Event sessions
Welcome: 8:30–9:45 aM
Breakfast, networking, registration
Morning: 9:45 aM–12:05 pM
Quality Matters: Attention, Context, and Beyond
Jonah Goodhart
How The New York Times Deployed Attention Metrics
Gabriel Dorosz
Marc Guldimann
Insights from Attention Experts
Olivia Morley (Moderator)
Katie Secret
Parvati Vaish
Nicolas Grand
Investing in Attention
Joe Marchese
Dave Penski
Programmatic Attention Buying
Paolo Provinciali
Casper Verhoofstad
Lunch: 12:05–1:15 PM
Afternoon: 1:15 pM - 3:15 pM
Making a Market for Attention
Sahil PateL (Moderator)
Josh Stinchcomb
Sara Badler
Craig Kostelic
Guy Griggs
The Latest Programmatic Attention Tools
Ed McElvain (Moderator)
Casper Verhoofstad
Mike McNeeley
Michael Guzewicz
Economics of Media Quality
Joe Zawadzki
Marc Guldimann
Coffee: 3:05–3:30 pm
Attention Deep Dive: 3:30- 5:00 pm
Attention and Effectiveness in Planning
Malcolm Devoy
Standard Attention
Claire Browne (Moderator)
Angelina Eng
Scott McDonald
Daniel Slotwiner
AU Deep Dive
Perry Papadopoulos
Karl Sjulsen
During breakfast and lunch, attendees will have the opportunity to network with attention experts, early adopters, and peers.
Speakers
@ The Guardian US
@ PHD
@ New York Times Advertising
& Data Center
@ IAB
@ Mobian
@ GroupM Investment
@ The New York Times
@ OpenX
@ Condé Nast
@ Human Ventures
@ ARF
@ Mediahub Worldwide
@ Index Exchange
@ Madison and Wall
@ The Information
@ Publicis Media
@ Outbrain
@ DoubleVerify
@ WSJ | Barron's Group
@ CSA North America
@ AperiamVentures
Chairman
@ FxM
@ Adelaide
@ Adelaide
@ Adelaide
@ Adelaide
Looking to attend?
Share your interest, and we’ll get back to you with more details soon.
Past Delegates at AU Ecosystem Events:
